Today, the label of a product is more essential than ever: the label must represent the brand, grab the customer’s attention, tell a story, and provide information to help customers make a choice. Underestimating the importance of adhesive weakens the customer’s experience not only when standing in front of the shelf, but also after the purchase. The ideal adhesive makes the label strong yet flexible and resilient, protecting it from accidental peeling, smudges, creases and bubbles in whatever conditions it is stored and then used: in the fridge, in the ice bucket, in humid environments or with sudden temperature changes.

APPLICATIONS

Plastic

Glass

Tinplate

Carbonated PET bottles